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Creative Intelligence

with Rob Ruscher

Where Human Creativity Meets Artificial Intelligence. Think of it as grabbing a coffee with colleagues sharing practical insights, cutting through the hype, and figuring out how to actually get stuff done in our field.

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using machine learning for professional video production
Featured Post

AI Prompting for Video Pros

April 22, 2025 Prompting AI - For Video Producers & Editors ↓ Hey Reader I've got a question for you, Ever feel like you're only scratching the surface with AI? You’ve probably played around with ChatGPT or similar tools, maybe even used some AI features in your software. But getting truly useful results quickly often feels like... well, a frustrating time-sink, right? Learning the Correct Skill I know I initially spent way too much time trying to fix AI outputs that were supposed to save me...

2 months ago • 1 min read
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Simulating Space, the Trailer 🎬 April 11, 2025 Quick shift from the usual workflow tips today – wanted to share a project I recently worked on that tackled a fascinating creative puzzle: visualizing the future of space simulation. Ever wrestle with making something highly technical or abstract visually compelling? We all know the challenge – turning complex data or engineering concepts into something that grabs attention and tells a story effectively. I wanted to share a project I worked on...

3 months ago • 1 min read

I recently had the chance to work on a project in one of my favorite places in the world—Zion National Park. If you’ve never been, imagine towering red rocks glowing under the sun, shifting colors from vibrant orange to deep purples as the day moves on. It’s a cinematographer’s dream, but, as with any shoot, there’s always more going on behind the scenes than you might expect. Here’s how this latest adventure played out and what I learned along the way. The Project I was hired as the...

9 months ago • 3 min read

Hey Reader, How has the start of Q4 been going for you? I've been asking my friends this question because for most, the year hasn't been great. I was pleased to hear that they are experiencing an upswing of work and new opportunities. Companies have their final marketing budget, and are ready to execute their campaigns This is a great time for creatives to seek collaborations and new opportunities I am excited to share share some BTS 🎬 from my trip the Salt Flats, and a few lessons learned,...

9 months ago • 3 min read

I want to share how I turned ChatGPT into my go-to resource for technical questions so you can do the same! If you’ve ever been stuck searching for the perfect, tailored solution to a problem you have when editing video, this might just change the way you work ☕️ The Challenge For most of the year, I’ve been working on a documentary series about space exploration. The footage looks incredible thanks to a Sony Burano paired with Atlas Orion Silver Edition Anamorphic lenses 🤩 But the real...

10 months ago • 2 min read

Welcome to Coffee On Set ☕️ I'm brewing up experience-based insights, & workflows to streamline your video production process. I share what I am using, testing, and learning with readers like you every other week. If you’re a content creator, video producer, production company, or content agency looking to streamline your processes and connect with like-minded professionals, you’re in the right place. 👋 I’m Rob Ruscher, and this newsletter is all about creating automated workflows, and...

10 months ago • 2 min read